CANNARAY

Date Launched

Challenge

How do we cut through the mystery and confusion to open CBD up to everyone?

The one thing

CBD's users say that it changes their lives by getting them back to their normal selves. The euphoria of being back to normal.

The Point

Everyday Revolution

Impact

UK's leading CBD brand.

From a standing start alongside 40 other aspiring market entrants to the Number 1 CBD brand in the UK (source: Nielsen data)

Listings secured with all major UK retailers, including Holland & Barrett, Boots, Tesco, Asda, Morrisons, Waitrose.

Web traffic up 1000%. Average order value through eCommerce up 64%.

Editor’s Pick - AdAge. Ad of the Week - The Grocer.

Editor's Picks

The wrong World Cup

Football's biggest tournament will swallow $10.5bn in ad spend this summer. For most brands, the smarter money is on the one starting the next day, and on a way of thinking about athletes that has almost nothing to do with the sport they play.

By

Amar Chohan

June 12, 2026

Retiring the Animal

The strategy behind Peperami's decision to retire the Animal, escape the lunchbox and chase a new generation of snackers.

By

Amar Chohan

June 9, 2026

Seven marketing sins

Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.

By

Amar Chohan

April 24, 2026

Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

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