DISCO

Date Launched

Challenge

How do we elevate our approach from an engineering mindset and small, incremental product improvements, to act bigger and bolder in everything we do?

The one thing

So much more than a B2B software company - DISCO is on a mission to make the law work better for everyone at every level.

The Point

Law Better

Impact

92% increase in prospects visiting DISCO website.

Outperformed LinkedIn norms by 900%.

A team united around their mission.

A whole new proposition for customers and employees

A brand with a bold new attitude, with the confidence to lead

An award-winning brand-defining game-changing campaign fronted by brand spokesperson Lady J.

1m views on YouTube in first week.

Best B2B Campaign Drum Americas Finalist & Best B2B Campaign Marketing Week Finalist

AdAge Editor’s Choice and named Best Ad on TV Worldwide

Editor's Picks

The wrong World Cup

Football's biggest tournament will swallow $10.5bn in ad spend this summer. For most brands, the smarter money is on the one starting the next day, and on a way of thinking about athletes that has almost nothing to do with the sport they play.

By

Amar Chohan

June 12, 2026

Retiring the Animal

The strategy behind Peperami's decision to retire the Animal, escape the lunchbox and chase a new generation of snackers.

By

Amar Chohan

June 9, 2026

Seven marketing sins

Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.

By

Amar Chohan

April 24, 2026

Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

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