Since its inception in 1979, The Michigan Theater Foundation has been committed to keeping community inspiration alive through the restoration, preservation and programming of historic theatres. The majestic Michigan and State Theatres are at the foundation's centre, both located in Ann Arbor, Michigan.
Today, the foundation works tirelessly to enrich the lives of its patrons, fostering a deep connection between the arts and the community it serves. As times evolve and artistic landscapes shift, the organisation approached Manifest to help them on a transformative journey, heralding a new chapter in the organisation’s storied history.
Using ‘Illumination’ as a brand platform, we modernised the brand’s entire visual identity without ignoring the beautiful heritage of the buildings they preserve and manage.
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