Teens don’t care about driving safely, but they do care about looking cool. Parents don’t care about looking cool, but they do care about their teens driving safely. We built an app to help.
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Toyota / Safe and Sound
Date Launched
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The Performance Treadmill
Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
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CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
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