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Above+Beyond

Building stronger brands and businesses by blending the best of media and creative strategy, ideas and execution.

Credentials
Credentials
Website
Website
Contact
Contact

Agency Info

Work
Insights
Team
Launching a powerful new brand platform for Alzheimer's Research UK to drive action and find a cure for the UK’s biggest killer
Launching a powerful new brand platform for Alzheimer's Research UK to drive action and find a cure for the UK’s biggest killer
Revitalising and injecting meaning into the brand platform for itsu with comms as beautifully simple as the brand promise
Revitalising and injecting meaning into the brand platform for itsu with comms as beautifully simple as the brand promise
Jumping on a viral moment for Jam Shed to shake up category conventions
Jumping on a viral moment for Jam Shed to shake up category conventions
Countering a dangerous news story with an opportunity to educate and entertain for Subway
Countering a dangerous news story with an opportunity to educate and entertain for Subway
An end-to-end brand refresh for Findmypast to challenge the market leader
An end-to-end brand refresh for Findmypast to challenge the market leader
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Jonny Ray - Managing Director

Jonny is the Managing Director of Above+Beyond and has been with the business for 8 years. ​

Coming from an Account Management background, Jonny has a proven track record of working with clients to create effectively and creatively-awarded campaigns. Notably, whilst at Above+Beyond, Jonny previously headed up the Subway fully integrated account across UK and Ireland as well as Amazon, managing everything from retail activity to social and TV. 

Jonny initially cut his teeth at TBWA/London working on the fast paced digital and social business for British Airways, before a longer stint at FCB London where he ran 360 integrated accounts both globally and locally for the likes of BMW, Barnardo’s and Sky. ​

Joe Bruce - Executive Creative Director

Joe Bruce is a highly regarded and brilliantly accomplished creative with an impressive track record spanning over 15 years. His extensive portfolio, leadership roles and commitment to fostering new creative talent make him a respected figure in the advertising industry.

Joe has been a Creative Director at a number of global agencies, including Wieden+Kennedy, and is behind culture defining work for brands like Nike, F1, Camden Town Brewery, Sainsbury’s and Paddy Power.

Laura Graham - Chief Production Officer

Laura has extensive experience gained at numerous agencies, including BBH, Uncommon and AMV, where she was Executive Producer, overseeing the ASDA account and led on major projects including Bombay Sapphire’s Cannes Lions award winning Design Museum installation.

While her experience includes numerous high-profile, big budget television campaigns, Laura is also focused on delivering 360-degree campaigns for critical pieces of business and earned a reputation for developing non-traditional production approaches to fit with client format and budget restraints.

Kim Lawrie - Head of Technology

Kim leads and brings together the latest in AI, technology and breakout innovations to enhance our capabilities and ways of working, and also supporting our clients looking to integrate technology solutions into their marketing.

Previously Head of Creative and Emerging Tech at House 337 (formerly the Engine Group), Kim contributed to several award winning campaigns, including the standout Long Live the Prince campaign for the Kiyan Prince Foundation, which landed the Cannes Titanium Grand Prix in 2022.

Zaid Al-Zaidy - Founder, Group CEO

Zaid is a brand and communications expert with over two decades of experience across some of the world’s most iconic brands, both client and agency side.

At Unilever, Zaid helped make dreams come true with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at some of the world’s most prestigious agencies including Mother, TBWA and McCann London, where he was CEO and led the agency’s transformation agenda.

Ed Cox - Media Partner

Ed works with clients to break down the barriers between advertising and other communications channels. He has an extensive background in media, data, and integrated communications, as well as experience in building and developing agencies.

His agency experience includes media independent BLM (now called Arena Media), leading accounts such as Tesco Bank, Next, American Express and LG. At Havas, he set up and ran Forward, the bespoke agency created to handle the global Telefonica O2 account. He was also Group Managing Director of digital agency Fullsix, launching a media agency under the Fullsix banner in 2016.

About

Above+Beyond is a full‑service, independent creative agency. Razor focused on our client’s challenges, business needs and aspirations, our game-changing creative approach disrupts the traditional model. 
‍

We work with clients big and small - from scale-ups in a hurry to grow fast, to well-established brands looking to reach new audiences or rediscover their mojo. 


Our capabilities include brand comms, strategy, advertising, content, design, social, physical and virtual experiences. 

We’re part of the indie network, The Beyond Collective - a creative and media company proven to build the business of brands through friction-free media and creative strategy, ideas, technology and execution. The Beyond Collective is made up of a team of diverse talents bringing together best in class media and creative agency thinking under one roof.


Our work for clients has been industry awarded at a global and local level, including: D&AD pencils, Clio Awards, British Arrows, Creative Circles, Campaign Media Week Awards, Clear Channels Outdoor Media Awards and Thinkbox TV Planning Awards.


We are proud to be recognised as a Sunday Times Best Place to Work.

Services

Full-service
, 
Content & Entertainment
, 
Design
, 
Strategy
, 
Experiential
, 
Social & Creator
, 
Creative
, 
Production
, 
Innovation & New Technology
, 
Digital
, 
Media
, 

Contact

Email

oli@beyondcollective.com

Socials

https://linkedin.com/company/above-beyond

Website

https://aboveandbeyond.agency/

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