Media
Social-first is not a strategy.
Two approaches to social-first marketing. Only one is building a brand.
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The Performance Treadmill
Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
Trust, accountability and purpose: The Kite Factory's winning formula
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
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In partnership with
Friends Everywhere
Hardware and software: how Friends Everywhere sells the one thing a brand can't hire
Friends Everywhere is staffed by people who spent their careers inside brands. That background, more than craft, is what clients are paying for
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