Trends
Why marketers need to rethink their approach to midlife women
Midlife women control 95% of household spending, yet 94% feel invisible in advertising. Discover how brands can better connect with this powerful but underserved audience.
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In partnership with
Five by Five and TSA
We're going to need a bigger brief
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
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