Trends
Why marketers need to rethink their approach to midlife women
Midlife women control 95% of household spending, yet 94% feel invisible in advertising. Discover how brands can better connect with this powerful but underserved audience.
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Friends Everywhere
Hardware and software: how Friends Everywhere sells the one thing a brand can't hire
Friends Everywhere is staffed by people who spent their careers inside brands. That background, more than craft, is what clients are paying for
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