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Dive into in-depth articles, analysis, and trends curated for industry leaders.
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There’s no shortage of strategic thinking, just a problem retaining it.
Matthew Knight rebuts reports that strategic thinking is scarce in marketing
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Karl Marsden joins DCA as chair and investor
Former Contagious CEO and chair joins DCA as the company enters its next stage of growth.
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The Era of Choice: Why Execute is betting on a better advertising production model
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49% of clients say agency arrangements 'not fit for purpose'
Poll indicates high expectations weigh on agency relationships, even as clients experiment with new remuneration models
Data
Marketing's most scarce skill
A poll shows strategic thinking is in short supply in marketing and that industry conditions are making the problem worse
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We're going to need a bigger brief
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
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