Hypetap

According to recent IPA research, influencer marketing is now the strongest long-term growth multiplier of any media channel; outperforming TV, OOH, and paid social on brand impact. Yet, 80% of marketers still struggle to prove it works.

The issue isn’t the creative or the talent, but a historical measurement framework that hasn’t evolved with the channel. Often, brand marketers are left stranded with surface-level vanity metrics. Hypetap gives marketing teams the comprehensive effectiveness frameworks and commercial data inputs they need to clearly demonstrate business value, scale their investments, and prove overall effectiveness. All while preserving the agility and creative freedom the social team needs to drive impact.