The Ripple Effect
The Ripple Effect is the award-winning Communications with Conscience agency.
Agency Info
Kennel Club Charitable Trust: A Celebration of Dogs with Jobs
A Weekend of Olympic Wellness with ANDA Barut Collection
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The Ripple Effect: Communications with Conscience®
Purpose driven communications
Frankie Wheeler
Co-Founder with specialism in insight-led, creative campaigns that spark conversation. With expertise in consumer research, and brand storytelling, she crafts narratives that engage media and audiences alike.
Sam Dibley
Co-Founder with a background in broadcast-first campaigns and a passion for charity. Sam made the prestigious PR Week 30 under 30 list in 2023 and now organises networking events for promising PR talent.
Stefani Konstantinesku
Our Account Executive has worked with value-driven and social purpose agencies and has a background in Gender and Diversity studies. Stefani is passionate about social and environmental justice.
Simon Amster
Our Creative Consultant with big brand experience at the likes of Disney, NBC Universal and The Economist. Simon also loves to help charities and NGOs with creative strategy and runs brand proposition workshops for us.
Amy Stevens
As the CEO of Gifted Philanthropy, we partner with Amy when prospective charity clients are in need of updated fundraising strategies and advice ahead of launching into PR.
Sam Allen
A freelance designer working across B2B and consumer, we work with Sam whenever our clients have design needs: from infographics to white papers, he’s always a safe pair of hands and adds creative flair to our projects.
Paul Gummer
Paul is a seasoned studio engineer with over 30 years of experience in the industry.
He manages broadcast studios for live TV and radio, producing content for major companies including BBC, Sky, CNN, and MTV.
Emma Ratyal
Emma specialises in embedding co-creation approaches and practices into projects, campaigns, and strategies to promote meaningful engagement with the communities they aim to serve.
Rachel Braier
Rachel is our Celebrity & Influencer engagement expert who comes with years of brand and charity experience.
She ensures our campaigns have great reach and authentic talent to match
About
We deliver meaningful work for leading brands and charities across the UK and internationally.
This work is driven by insight and enhanced by creativity – boosted by our phenomenal track record of impactful PR and content across both broadcast and press.
Our approach is rooted in integrity, transparency, and a genuine commitment to making a difference.
We make brands heard in a way that conventional agencies ignore – delivering world-class earned PR which creates tangible impact: right time, right place, right audience.
Creative Comms with Conscience
Our unique positioning of Communications with Conscience has resulted in financial gains and brand fame for our clients & dovetails with our belief that you can create profit in the creative PR space in an ethical way.
We will continue to expand our work with clients in the charity, not for profit and ethical space whilst also using our Third Sector experience to increase the effectiveness of campaigns from all brands who believe in ethical PR.
We believe that Communications with Conscience is a vision that goes beyond the conventional and will become a defining approach for the majority of brands in the years to come.
We are at the forefront of that revolution.