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The cost of playing it safe
Why your CFO should care about creative quality
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Proof of human
Deepfakes, the 'AI stink', and the new economics of trust
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The system behind social commerce success
What P.Louise's £1.5M live event reveals about CRM strategy
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The end of marketing as we know it
Observations from a watershed moment on the Croisette.
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Why ASOS, FT and Waitrose chose to go independent
Why the industry's best talent is walking away — and why smart marketers are choosing independents
