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The wrong World Cup
Football's biggest tournament will swallow $10.5bn in ad spend this summer. For most brands, the smarter money is on the one starting the next day, and on a way of thinking about athletes that has almost nothing to do with the sport they play.
Retiring the Animal
The strategy behind Peperami's decision to retire the Animal, escape the lunchbox and chase a new generation of snackers.
Seven marketing sins
Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.
The death spiral
Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.
We're going to need a bigger brief
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
In partnership with
We're going to need a bigger brief
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
