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Seven marketing sins
Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.
The death spiral
Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.
We're going to need a bigger brief
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
Everything is changing. That's the good news.
The marketing industry is in flux. For brands willing to look beyond the usual names, this is a moment of extraordinary opportunity.
Social-first is not a strategy.
Two approaches to social-first marketing. Only one is building a brand.
In partnership with
We're going to need a bigger brief
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
