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The end of marketing as we know it
Observations from a watershed moment on the Croisette.
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Why ASOS, FT and Waitrose chose to go independent
Why the industry's best talent is walking away — and why smart marketers are choosing independents
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Super Bowl syndrome
When 102 ads fight for attention in 51 minutes, who really wins?
The inconvenient truth about agency independence
How marketers are missing out on better work by defaulting to the familiar – and what that means for brand growth.
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