The Brief
Brittany Ferries reached out to a number of agencies to develop their multi-language social media content strategy to focus on their on-board experience and customer service. Following a competitive pitch, Favola were awarded the retainer in Jan 2024.
The Solution
We launched a new video-first social media strategy, including a new TikTok profile to raise awareness to a younger audience. From their charismatic crew to a brand mascot, the new approach showcases life abroad & reveals the people behind the brand.
The Results
Through the launch of the new TikTok channel, new content focus and video first strategy, we achieved the following results in our first 9 months:
+9k followers across Instagram and TikTok
92k engagements (+58% increase)
1.73m video views (+375% increase)
With a focus on entertaining and showcasing the charismatic team and life on board, the launch of TikTok has enabled the brand to provide something new and distinctive from the content created on Meta.
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