ARK Agency

ARK Agency Founder.

Until recently, Mike led Anomaly London as Managing Director, overseeing five years of unprecedented growth. Prior to that, he spent five years in the US running M&C Saatchi, capping over a decade with one of the world’s most awarded independent networks.

He brings a track record of solving complex brand challenges through non-traditional creative and strategic thinking. Mike has partnered with some of the world’s most progressive companies—MINI, Unilever, Uber, Coca-Cola, Meta, Netflix, Instagram—on global repositionings, innovations, and launches. His work has delivered transformational impact and earned top honours at Cannes, D&AD, IPA, and Jay Chiat.

Driven by a belief in provocative optimism, Mike thrives when teams rally around big problems. Outside of work, he splits his time between competitive fitness and keeping up with his two young children in the UK’s soft play arenas.

ARK Agency Founder.

Mat Goff was most recently Group CEO of adam&eveDDB, a company he joined as its first employee in 2008. Over his tenure, he helped grow it into the UK’s largest creative agency, with offices across the UK, US, and Europe.

He has advised and worked with some of the world’s most influential brands across nearly every sector—including PlayStation, Lloyds Banking Group, JetBlue, Peloton, Foster’s, Bulmers, Strongbow, EA Sports, Unilever, McCain Foods, Save the Children, Jaguar, Evian, and Aviva. The projects he has led have earned some of the industry’s highest honours, including three IPA Effectiveness Grand Prix awards, the Cannes Film Grand Prix, and a D&AD Black Pencil. Under his leadership, adam&eveDDB was named Campaign’s Agency of the Year six times.

Mat is a passionate believer in the power of creative thinking to solve business problems and drive growth. Outside of work, he spends his time with his wife and two young children—his own little ARK—who are his everything.

Creative Partners

Edward and Xander are multi-disciplinary creative leaders responsible for some of the most impactful and commercially successful campaigns of the past ten years. They’ve worked at several of the world’s top agencies and on brands such as Nike, PlayStation, John Lewis, Virgin Media, The International Paralympic Committee, and the V&A, winning every major advertising award (and some non-advertising ones) in the process. Equally at home working in traditional and non-traditional mediums, they value strategy as much as execution and strive constantly to create effective work that’s a fair exchange for someone’s time and attention. Outside of work you’ll likely find Edward running laps of north London’s parks and Xander serving up a storm on a tennis court.

Production Partner

Hannah is a force in modern production, creating a wide array of campaigns  that have taken her across the world, and across every discipline, to craft brilliant execution. Having led productions at adam&eveDDB and WRCS, she has driven integrated productions for the likes of John Lewis, Playstation, Waitrose, FIFA, Eurostar, Lionsgate and the International Paralympic Committee. In the process she has won Cannes Lions, D&AD Pencils and partnered hand in hand with brand teams to get to brilliant outcomes. No job too big, no budget too small, Hannah Needham delivers them all. When not crafting work you can find Hannah up mountains and throwing heavy metal over her head as an avid fitness enthusiast…she is a force for good in every sense.