Magners 'Fizzy Feet'

Magners’ new campaign That’s Magnertism marks a bold return for the iconic Irish cider brand, aiming to reignite consumer love and reclaim its place as a staple of British summers. Magnertism is all about a feeling — a sense of good times ahead, the effortless pull of warm days, great company, and cold cider served over ice. Rooted in nostalgia and shared moments, the campaign celebrates the emotional spark that has always made Magners more than just a drink. With a refreshed creative direction, Magners is stepping back into the spotlight and connecting with a new generation, just in time for summer.