Collaborate

We build worlds people want to step into.

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Agency Info

JD × Nike - Win Together

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Hyundai IONIQ 6 N - Global Launch

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Lucy Bairner

Lucy Bairner is Sales & Marketing Director at Collaborate, leading global growth and client partnerships across the business. She works closely with brands to shape experience-led strategies that deliver real commercial impact.

Ben McMahon

Ben McMahon is Founder & CEO of Collaborate, leading the agency’s vision, growth and global direction. He works closely with brands to create experience-led platforms that drive both cultural and commercial impact.

Chris Ambidge

Chris Ambidge is Chief Commercial Officer at Collaborate, leading client partnerships and commercial strategy across the business. He works closely with brands to shape experience-led solutions that deliver measurable impact and long-term value.

Andrew Walker

Andrew Walker is Executive Creative Director at Collaborate, leading the agency’s creative vision and output across global projects. He works closely with brands to develop ideas and experiences designed to cut through and stay with people.

Martin Severs

Martin Severs is Head of Strategy at Collaborate, leading the thinking behind how brands show up through experience. He works closely with partners to define clear, experience-led strategies that connect audience, brand and commercial ambition.

Angus Peel

Angus Peel is Head of Content at Collaborate, leading how ideas are captured, shaped and shared. He works across projects to turn experiences into stories that extend reach, build relevance and drive ongoing impact.

About

We Collaborate. In Real Life.

Collaborate is an independent global brand experience agency creating work people step into, move through and remember.

We believe the most powerful brand connections are built in real life - through shared spaces, lived moments and genuine human connection.

Our approach is rooted in understanding how people feel, behave and interact in physical environments. From this, we design experiences that shift perception and create lasting impact.

Collaboration sits at the core of our process - connecting brands and audiences, strategy and creativity, platforms and partners. We turn access into participation, and presence into something people feel part of.

Our work spans brand worlds, activations and content-led experiences, grounded in culture and designed to resonate in the moment and beyond it.

Real impact doesn’t come from being seen.
It comes from what people feel, remember and carry forward in real life.

Services

Brand

Full-service

Production

Digital

Content & Entertainment

Design

Experiential

Creative

Strategy