Defiant
We are a strategically driven ideas company
Agency Info
.png)
.png)
The evolving role of creativity
Want to outperform brands with 10x your budget? Defiant founder, Will Poskett reveals how scaling brands are using strategic creativity to steal fame from market leaders, with fresh case studies from Bella Italia, Work.Life and a secret celebrity drinks launch.
.png)
Inside Defiant's strategy-first approach to brand fame
With a name that sets out its stall, this strategy-led creative agency approaches ‘fame’ differently.
Will Poskett | Founder
Will Poskett is an award-winning strategist & founder who has advised some of the world’s most famous brands (Adidas, Heineken & Coca Cola) and worked at the world’s most awarded agencies. These have included Droga5 (ADWEEK’s Agency of the Decade) and Wieden & Kennedy (Cannes Lions Agency of the Decade)
Neil Clarke | Creative Partner
Neil Clarke has spent over 20 years in the creative industry, helping lead some of the most recognised agencies in London. From AMV, BBH, McCann Erickson and The&Partnership. He has won multiple advertising and design Grand Prix’s for brands including Samsung, Mars Petcare, Prince’s Trust and The London Olympics. As well as helping AMV win agency of the year at The Cannes Lions, D&AD and The One show in 2021. The triple crown.
Laura Lesser | Client Partner
Laura Lesser is a creative and commercially minded leader with experience both client-side (Diageo, Virgin Media O2) and agency-side (Saatchi & Saatchi, Dentsu Aegis). With a passion for sustainability and responsible marketing, Laura also serves on the advisory board of the Conscious Advertising Network and mentors with Bloom UK.
About
After over 20 years advising some of the world’s most valuable brands, supporting their leaders through complex challenges, we created a better way of working. One that dares to be Defiant.
Whilst others rush to tactics or execution, we always start with big strategic thinking with a creative flair. We then tap into our network of top talent to bring it to life, meaning your team is based on the best people, not the available people. Yet you will always work with a senior partner. We have skin in the game, you only win when we do.