Redefining the wellness category

OUR CHALLENGE
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Deliciously Ella had grown to become one of the uk’s most popular food influencers. In 2023 Ella wanted to expand her offering more broadly into wellness with the launch of her new ‘Feel Better’ app.

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WHAT WE FOUND
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Wellness has never been more popular yet more overwhelming. In fact we discovered three out of five people felt overwhelmed by the wellness industry. Why? well people struggle to keep up with a seemingly endless stream of wellness content & most influencers in the space feel totally unrelatable.

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WHAT WE DID
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We positioned the brand as “we champion of whole wellness’ and developed a robust communications strategy, that brought this positioning to life across many touchpoints. From ad campaigns to podcasts, everything the brand does is now centered around promoting a more inclusive form of wellness. One that reveals its the small everyday changes we can all do, that will improve are whole wellness.

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OUR RESULTS

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OVER 100K VIEWS IN LESS THAN THREE WEEKS

GREW BRAND AWARENESS TO ITS HIGHEST SCORE IN HISTORY

FEEL APP DOWNLOADS 120% ABOVE PREDICTED KPIs

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“Defiant have been such a pleasure to work with. They’re brilliant at thinking outside of the box & have really pushed the creativity of our brand forwards”

Deliciously Ella