Go Home
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy
Discover Agencies
Directory
Brand
Full-service
Production
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Find an Agency
Directory
Brand
Full-service
Production
Data, Loyalty & CRM
Innovation & New Technology
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Trends
Data
Podcasts
Campaigns
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy

Flourish CRM

Flourish is a specialist CRM agency with in-depth experience of CRM platforms, channels and data. We plan, design, deploy and optimise customer journeys for some of the world’s biggest brands.

Credentials
Credentials
Website
Website
Contact
Contact

Agency Info

Work
Insights
Team
Accelerating growth through CRM for Nissan ME
Accelerating growth through CRM for Nissan ME
Unleashing Sure Petcare’s CRM potential
Unleashing Sure Petcare’s CRM potential
Reducing CPA for Pai Skincare by 73%
Reducing CPA for Pai Skincare by 73%
Root and branch CRM overhaul for Samsung
Root and branch CRM overhaul for Samsung
From direct mail to data-driven CRM: How Flourish is redefining customer journeys
From direct mail to data-driven CRM: How Flourish is redefining customer journeys

Flourish fuses creative brand vision with data-led strategy to deliver impactful CRM, positioning itself as a consultancy-style partner in a complex marketing landscape.

Ian Reeves

Ian is Flourish’s MD and established the “Adventure in Every Journey” philosophy. An approach born out of his enthusiasm for motivating people to take action. Ian’s time in both independent specialist digital, and global brand agencies means he has worked with a diverse mix of brands across multiple categories and regions. Ian is passionate about customer journeys and the opportunities data and technology present.

Keith Nichol

Keith is a hands-on Creative Planner with 25 years experience at some of the UK’s biggest and most successful agencies including Rapp and Carlson. Preferring the pragmatic approach to planning and creative development, his campaigns have earned him numerous UK and European awards. Keith is Planning Director at Flourish, and joint founder of the agency before it became part of the Harbour Group in 2024.

Rich James

Rich began his career working client-side at BMW UK, where he rapidly progressed through the business working on their major marquees before joining us as account lead on Samsung UK. Working across several marketing functions, Rich is a Managing Partner at Flourish and has a strong focus on ensuring traditional marketing functions work hand-in-hand with customer data and insight.

Kim Martin

Kim is a strategic creative with more than 25 years of agency experience, creating award-winning integrated campaigns for commercial and not-for-profit clients. Kim is Executive Creative Director at Flourish and his experience helps lead the creative department, offering direction, copy skills, as well as nurturing young talent and helping to keep creative standards as high as possible.

Rob Manley

Rob loves all things data and numbers, using insights to drive out strategic opportunities. As Technical Director, he brings experience and knowledge from his previous roles at Screwfix and Clarks. Rob leads our Technical Campaign Management team and oversees the delivery of all CRM projects.

Mark Reed

Mark is Creative Director at Flourish, and a creative copywriter with more than 15 years’ professional writing experience crafting copy for charity and commercial clients. Mark’s advertising background means he has a keen eye for detail, whilst his education in literature and media arts has given him an insight into how words and pictures work together to tell a story.

Lucie Wotton

Lucie is Senior Account Director at Flourish, leading the accounts for some of our biggest client brands. She has a wealth of experience delivering integrated campaigns and brand lead comms for clients across a range of sectors from F&B to FMCG. She is passionate about all things digital and social and has a keen eye for detail.

About

Flourish is a specialist CRM agency with in-depth experience of CRM platforms, channels and data. We plan, design, deploy and optimise customer journeys for some of the world’s biggest brands. And those with big ambitions. Through our Optimise / Elevate/ Transform approach we’re challenging the big consultancies, offering clients an alternative to rigid methodologies, glacial responsiveness, and inflated fee structures. With Flourish you get senior-led CRM that moves at pace. Clients trust us for our practical, adaptable programmes delivered by specialists who stay close to your team and focused on measurable outcomes. Our work has attracted numerous awards including a DMA Gold 2025 for Best use of Email.  

Solution Design

We plan CRM approaches before anything is built, making sure platforms, data and use cases match business priorities.

  • Platform audit & review

  • Use case development 

  • Technical architecture 

  • Programme strategy  

  • Vendor scoping / benchmarking  

Implementation

We turn strategies into working systems, managing complexity, stakeholders, and delivery so CRM actually performs in the real world.

  • Project governorship  

  • Platform migration

  • Stakeholder engagement

  • Data warehouse build

  • Content management tooling 

Optimisation

We continuously improve performance across platforms, data and processes, using testing and insight to drive measurable improvement. 

  • Platform & process enhancement  

  • Data availability & utilisation  

  • Test & learn  

  • CRO for CRM  

  • Process 

Planning

We design clear, joined-up CRM programmes and journeys, grounded in audience insight and built on data to deliver against performance goals. 

  • Programme development  

  • Comms journeys  

  • Channel integration  

  • Audience & segmentation  

  • Performance analysis  

  • Research & insight 

Creative

We develop CRM-first concepts and create assets that work across platforms and channels, balancing craft with scalability and production. 

  • Multi-channel communications  

  • Content / asset creation  

  • Toolkit / playbook development 

  • Animation / motion graphics  

  • Dynamic design systems  

  • Production management   

Delivery

We provide dependable, flexible CRM delivery, acting as an extension of your team to manage campaigns and day-to-day performance. 

  • Campaign management  

  • Platform & programme management  

  • In-house / hybrid resource  

  • Measurement & reporting  

  • Front / back end development 

  • Fixed term contracting 

Services

Data, Loyalty & CRM
, 
Digital
, 
Strategy
, 
Performance
, 
Creative
, 
Media
, 
Design
, 

Contact

Email

enquiries@flourishworld.com

Socials

https://linkedin.com/company/flourish-customer-journey-marketing/

https://instagram.com/flourishworld/

https://x.com/flourishworld

https://youtube.com/@flourishdirectmarketing

Website

https://www.flourishworld.com

Marketing's new guidance system

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Discover
Explore ContentFind an Agency
Latest Deep Dive
Majority Rules: Brand building advice for the ‘marketing majority’
Company
About UsFor AgenciesFor Brands
Legal
Privacy & Cookies Policy
hi@thedca.co
Design by domhoskins.com
Build by truegroup.agency
© 2024 Copyright. All Rights Reserved.