We're an independent creative studio specialising in Product Marketing and B2B comms for tech-forward brands.
Tom has a multifaceted background in digital creative and technology. Formerly of Google Creative Lab, with 15+ years experience running creative businesses, building skilled teams worldwide to deliver award-winning creative marketing for brands including Google, YouTube, Samsung and Netflix.
Jo has spent 15 years growing up in the product marketing space. Starting out as an intern making YouTube channels, turned producer making websites, turned head of delivery managing embedded teams for Beyond a product development agency. She then moved in-house to Google leading a training platform for SMBs and individuals looking to grow their digital marketing skills through the Grow with Google programme. Now Managing Director for the London studio at Toaster, she leads a team of strategic thinkers, creatives and producers who are developing impactful campaigns and content for brands looking to stand out in the age of cluttered feeds.
With over 8 years at Toaster and counting, Zanya set the foundations of Toaster’s strategic offering. She works closely with client teams to get under the skin of their audience, paying close attention to changing digital behaviours and the influence of cultural trends to get to the most critical insights. Zanya's background is firmly grounded in digital agency land with stints at R/GA, Isobar and Digitas. Her experience ranges from digital-first to heritage brands and everything in between: Google, Eon, Bark, YouTube, Matrix42, Samsung, Evernote, Facebook, Air New Zealand, Natural History Museum, Novartis, Unilever, Nike, Bacardi, and Kellogg’s.
We do this by partnering with our clients in 3 core ways:
Crafting standout brands
Making them thrive in the wild
Building interactive experiences - including full-service in-house technical delivery
Why? Because we believe great products deserve to show up in front of the right people, at the right time, in the most compelling way possible. And since 2010, from our studios in London, Delhi and San Francisco, that's been one of our superpowers.