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Google Ads: Helping marketers boost budgets & measure campaign effectiveness

By
Toaster
Date Launched

A B2B campaign empowering marketers and budget-holders to justify their marketing investment with a LinkedIn-first campaign that brings Google's latest whitepaper insights to life.

The ask

Google Ads Marketing was preparing to launch a report on measuring campaign effectiveness. To maximise impact, they needed:

  • A relatable approach that resonates with marketers

  • A compelling edge in a competitive landscape of video and social ad platforms

  • A campaign that appeals to a broad, pan-EMEA audience

The answer

Our retained team of creatives, project managers, and strategists assists to help align cross-functional roadmaps and prioritise product marketing objectives under one cohesive narrative. Outlining customer journeys, spotlighting key insights, and visualizing the future of the product with localised videos, assets, and prototypes has helped inspire the creation of a more seamless user experience.

Results

Watch this space - results coming soon.

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Editor's Picks

Seven marketing sins
Seven marketing sins

Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.

By
Amar Chohan
April 24, 2026
The death spiral
The death spiral

Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.

By
Amar Chohan
April 9, 2026
We're going to need a bigger brief
We're going to need a bigger brief

A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan

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Amar Chohan
March 27, 2026
Social-first is not a strategy.
Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

The Performance Treadmill
The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula
Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

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