You're the Goods
Founded in London and New York in January 2024. You're the Goods is a new breed of agency partner built to tackle today's marketing challenges from every angle. We're a senior-led team with roots in top agencies and global brands. Agile by design, we scale with experts collaborators across strategy, design, media and tech. Operating as a full service studio delivering sharp solutions, bold storytelling and standout creative.
Agency Info
Dominic Goldman
Dom has over 20 years of experience at leading agencies in London, San Francisco, Singapore and LA, starting as a Digital/Interactive creative, and becoming an integratedCreative Director.
During Dom’s tenure as Managing Partner, BBH London won Agency of the Year twice, Webbys Digital Agency of the Year, and IPA Agency of the Year for Effectiveness.
His objective is to create cultural impact for brands through creativity. He has been a judge and multiple winner at international award shows, and has won 46Cannes Lions, including a Grand Prix.
Alice Bunbury
Alice has over 14 years of experience at leading agencies, including AMV BBDO, Above+Beyond, and M&C Saatchi.
As Client Lead, she has delivered large-scale, integrated work across TV, digital, social, and experiential for major brands, including Amazon, Mars, PROPER and Boots.
With a strong focus on collaboration, innovation, andtalent development, Alice thrives on shaping brands that connect deeply with audiences and delivering work that makes a lasting impact.
Darren Savage
Darren has over 28 years of experience at agencies such as Tribal, adam&eveDDB and R/GA,
spanning brand, communications, product & service, innovation and business strategy.
As Chief Strategy Officer at Tribal Worldwide, he helped run planning, data science, content and
social departments, having previously been Publicis Head of Strategy and Executive Planning
Director of R/GA.
His work has won many awards, including a Cannes Grand Prix, a Webby’s Grand Prix, and a D&AD Black Pencil.
Romila Sanassy
Rom has over 25 years of experience as Senior Producer at leading London agencies such as AMV
BBDO, Anomaly, JWT, and Ogilvy. With experience across all sectors of business, she is a specialist in
all forms of production, from large-scale brand launches and activations, to targeted print and social.
She has a wealth of experience, skills, and knowledge, and a network of trusted production partners
that enable her to pull off the highest production values, even without the highest budgets.
About
The Agency is named in honour of Tiny Bostock, the grandfather of Dominic Goldman, our founder. Tiny Bostock was a famous boxer in the 1930's. A choir boy, trained by the priests to fight. After beating his opponents he would sing to the 30,000 baying crowd of Old Trafford, that he was the goods. Tiny Bostock raised his family on a philosophy of doing things properly. Quality above all else. Hone your craft. Work hard. Train hard. Be the Goods. It is this philosophy that is at the heart of everything we do.
We've collaborated with the world's most iconic brands - Nike, Apple, Google, Coca-Cola. BBC, Audi, Ford, VW, the Olympic Games, Mars, Sony, Johnnie Walker, and Lynx
Our Campaigns have won D&AD Black Pencils and Cannes Grand Prix, the most prestigious advertising awards in the world.
But we are more than an agency - we've launched start-ups, incubated new businesses, led R&D programs, conducted academic research, and provided board-level strategic advice for brands of all sizes and stages of growth.