"Swing" is the launch film from the Agencies founding Client Papaya Gaming. YTG undertook a multi channel campaign to raise brand awareness. Whilst early into the overall media buy. The Client's media agency has confirmed that all expected benchmarks have been considerably exceeded.
Why the industry's best talent is walking away — and why smart marketers are choosing independents
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Most brands can't copy Unilever's budget — but they can steal its intent.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
