Fidelity International, one of the world’s leading investment firms, sought to trial a de-coupled creative production model, running a pitch between Network London and its incumbent primary agency. Following the successful pitch, Network London was selected in 2006 to support Fidelity’s creative production needs and deliver efficient, quality-driven solutions while enabling greater budget transparency and control.
To ensure seamless onboarding and foster collaboration, Network London established clear workflows and communication channels, which included weekly status meetings, pre-production briefings for new campaigns, and a dedicated account management team to manage projects proactively. A dedicated creative team worked as Fidelity’s brand guardians, supported by an ISO:9001 certified triple-lock approval process, which integrated design, quality control, and account management checks to meet Fidelity’s high standards.
This collaborative approach delivered immediate value. In the first year, Fidelity saved £330k without sacrificing production quality or creative impact. Network London’s transparent processes facilitated tighter budget control, enhanced brand consistency across all marketing assets, and set the stage for a long-term partnership. Over the course of 17 years, the partnership has evolved, with Network London becoming a trusted partner and extending its services across digital, video, and social, supporting multiple Fidelity teams with innovative, high-quality creative solutions.
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