To generate customer awareness before and after a store relocation, B&Q tasked Network London to develop a mini-campaign to raise awareness of the relocation and drive footfall to the new store.
Centred around the project’s four phases, and conducted over eight weeks, the campaign’s messaging evolved from “We’re on the move”, “We’re now open” and “We’ve moved” to a final “15% off everything” offer aimed at generating customer sales.
By employing an integrated team model that covered client, agency and media interactions, we were able to ensure the multi-format campaign was delivered with accuracy and speed to market.
During the required timeframe, we created over 439 assets for digital display, store point-of-sale, social and press channels, door drops and digital out-of-home (DOOH) display.
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