BabyUp: Building a brand on social

The BabyUp by Albani Baby is a brand with a solid medical foundation, developed by gastroenterologist Dr Roberto Albani.

The founding team needed help building a solid marketing strategy and execution plan to support driving initial sales.

We repositioned the brand, set a solid marketing strategy for brand awareness and developed an initial content and influencer strategy to build upon the initial wins of the founding team bringing on board distributors.

We built a scalable marketing strategy that has to date delivered over 5m organic social impressions, seen record sales months and unlocked a new market opportunity for the brand.