The start
From acid ravers to Britpop kids, Berghaus has been mainstay of British youth culture for generations. Berghaus wanted to explore their heritage to become an aspirational brand in the music world of today.
The strategy
In 2022 rave music was once again thriving. And like Berghaus, rave culture was born from reclaiming the great outdoors. Combining future-facing optimism with heritage-hungry nostalgia (two moods resonating with our audience), we looked back to the past to springboard Berghaus into the future.
The solution
Pairing young emerging artists with OG's of the scene and shooting across historic rave sites, we created 'PRESS FWD' multi-year content platform exploring champions independence, activism, and optimism.
The results
7.6m in reach
8.1m video views
6x protagonist artists
147k min watched co-branded content
1x excl. partnership w Keep Hush
4x key media partnerships
.png)
.png)
.jpg)
