Overlooked audiences = opportunity. To spotlight lululemon’s community work, our social-first series celebrates coaches fighting to make fitness more inclusive. The first episode features coach Andy using BSL to make CrossFit inclusive for Glasgow’s Deaf community.
The series so far has delivered a 200% lift in average watch time, and smashed engagement rate targets by 250%.
Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.
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Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
Two approaches to social-first marketing. Only one is building a brand.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.