Overlooked audiences = opportunity. To spotlight lululemon’s community work, our social-first series celebrates coaches fighting to make fitness more inclusive. The first episode features coach Andy using BSL to make CrossFit inclusive for Glasgow’s Deaf community.
The series so far has delivered a 200% lift in average watch time, and smashed engagement rate targets by 250%.
Friends Everywhere is staffed by people who spent their careers inside brands. That background, more than craft, is what clients are paying for
Only 12% of the people running marketing came up through brand. The mid-market brands that most need brand building are the ones least likely to have anyone who can specify it.
Why the festival's focus on the infrastructure underpinning creativity is exactly where it needs to be.
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Two approaches to social-first marketing. Only one is building a brand.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.