Pollution kills, but people ignore it. Therefore an an ad wouldn't work. We created a thought that was a website, a movement and then a law. Acts rather than ads.
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Created a law in the UK
Date Launched
September 2, 2025
Editor's Picks
Seven marketing sins
Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.
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The death spiral
Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.
We're going to need a bigger brief
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
Social-first is not a strategy.
Two approaches to social-first marketing. Only one is building a brand.
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The Performance Treadmill
Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
Trust, accountability and purpose: The Kite Factory's winning formula
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
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