Pollution kills, but people ignore it. Therefore an an ad wouldn't work. We created a thought that was a website, a movement and then a law. Acts rather than ads.
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Pollution kills, but people ignore it. Therefore an an ad wouldn't work. We created a thought that was a website, a movement and then a law. Acts rather than ads.

Why your CFO should care about creative quality
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Deepfakes, the 'AI stink', and the new economics of trust
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.