COAT’s first time on TV.
Elevating the brand and helping drive 1320% growth across 18 months alongside Hearts&Minds
Directed by Sundance-nominated Renee Maria Osubu
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COAT
Date Launched
October 10, 2022
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The end of marketing as we know it
Observations from a watershed moment on the Croisette.
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The Performance Treadmill
Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
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