COAT’s first time on TV.
Elevating the brand and helping drive 1320% growth across 18 months alongside Hearts&Minds
Directed by Sundance-nominated Renee Maria Osubu
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COAT’s first time on TV.
Elevating the brand and helping drive 1320% growth across 18 months alongside Hearts&Minds
Directed by Sundance-nominated Renee Maria Osubu

The emerging division of labour between AI and human creators

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The strategic battle for trust in a world of technical sameness


Zero-click hasn't made brands invisible — it's made them indistinguishable.

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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.