COAT’s first time on TV.
Elevating the brand and helping drive 1320% growth across 18 months alongside Hearts&Minds
Directed by Sundance-nominated Renee Maria Osubu
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COAT
Date Launched
October 10, 2022
Editor's Picks
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If you can’t beat them, borrow them
Borrowing cultural capital has become a shortcut to relevance. But borrowed fame comes with a price tag.
The hidden rules of the new media monopoly game
Principal media buying was once the preserve of TV sales teams. Now it’s powering platform revenue — and mid-market brands are getting squeezed.
Why culture is rejecting brand tourists
Why brands need a visa to show up in culture, and how to earn it.
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The Performance Treadmill
Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
Trust, accountability and purpose: The Kite Factory's winning formula
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
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