COAT’s first time on TV.
Elevating the brand and helping drive 1320% growth across 18 months alongside Hearts&Minds
Directed by Sundance-nominated Renee Maria Osubu
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COAT
Date Launched
October 10, 2022
Editor's Picks
The death spiral
Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.
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We're going to need a bigger brief
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
Everything is changing. That's the good news.
The marketing industry is in flux. For brands willing to look beyond the usual names, this is a moment of extraordinary opportunity.
Social-first is not a strategy.
Two approaches to social-first marketing. Only one is building a brand.
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The Performance Treadmill
Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
Trust, accountability and purpose: The Kite Factory's winning formula
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
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