To place Dermalogica at the heart of the conversation around skin positivity we created the campaign SKINDIVIDUAL starring Made in Chelsea’s Georgia Toffolo.
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To place Dermalogica at the heart of the conversation around skin positivity we created the campaign SKINDIVIDUAL starring Made in Chelsea’s Georgia Toffolo.

The emerging division of labour between AI and human creators

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The strategic battle for trust in a world of technical sameness


Zero-click hasn't made brands invisible — it's made them indistinguishable.

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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.