Distinctiveness for Bed Head

By

Date Launched

February 3, 2025

Cream proprietary channel planner

IDENTIFYING THE CHALLENGE

A salon-only brand with low awareness, lacking the budget to compete with category leaders

FINDING THE POINT OF DISTINCTIVENESS

Using our proprietary channel planner to identify the optimal channel mix to deliver campaign cut-through

MEASURING IMPACT

#1 professional hair styling brand on Amazon UK
Asda, Boots, Superdrug & Tesco secured as retail partners in first 6 months after launch

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