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Distinctiveness for BOLT

By
Cream
Date Launched
October 3, 2022

IDENTIFYING THE CHALLENGE

Breaking through as a market challenger against established competitors

FINDING THE POINT OF DISTINCTIVENESS

Being the first-mover after lockdown, and dominating a channel underused by competitors

MEASURING IMPACT

  • +57% uplift in aided brand awareness

  • +52% uplift in active customers

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