Go Home
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy
Discover Agencies
Directory
Brand
Full-service
Production
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Find an Agency
Directory
Brand
Full-service
Production
Data, Loyalty & CRM
Innovation & New Technology
Explore Content
Archive
Deep Dives
Technology
Media
Creative
Trends
Data
Podcasts
Campaigns
Agency Membership
Agency Membership
Pitch Consultancy
Pitch Consultancy

Dream Heroes

By
True Group
By
True Group - Testing v3
Date Launched

NBC Studios and Dreamworks partnered with Park London to run their annual DreamWorks Dream Heroes event.

With physical events cancelled during the global pandemic, TrueGroup were asked to help create and run the event within a bespoke virtual world.

We built a bespoke application in order to house the imaginative fully 3D Dream Heroes world. Hosted in this creative world were 3D portals and rooms, animations and films. Audience engagement and interactivity were reported regularly to provide insights at each step.

63a42b176ccbdbcafa47415f_ipad-01.png
63a4484c0bd7061b358b74f0_trolls-03.png
63a4484ccbe18f9a5adae107_panda-03.png
63a44422311ee642c6d02740_boss-baby-02.png
No items found.

Editor's Picks

The awards blind spot
The awards blind spot

Awards shape who gets seen, not just celebrated

By
Natasha Randhawa
June 6, 2025
Why ASOS, FT and Waitrose chose to go independent
Why ASOS, FT and Waitrose chose to go independent

Why the industry's best talent is walking away — and why smart marketers are choosing independents

By
Amar Chohan
May 23, 2025
Don't just buy influence. Build for it.
Don't just buy influence. Build for it.

Most brands can't copy Unilever's budget — but they can steal its intent.

By
Natasha Randhawa
May 23, 2025
The Performance Treadmill
The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula
Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

No items found.
Technology
Technology
Media
Media
Creative
Creative
Trends
Trends
Data
Data
Podcasts
Podcasts
Campaigns
Campaigns

Marketing's new guidance system

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Discover
Explore ContentFind an Agency
Latest Deep Dive
Majority Rules: Brand building advice for the ‘marketing majority’
Company
About UsFor AgenciesFor Brands
Legal
Privacy & Cookies Policy
hi@thedca.co
Design by domhoskins.com
Build by truegroup.agency
© 2024 Copyright. All Rights Reserved.