Erborian - A mixed reality campaign introducing a Korean beauty staple to the UK

Erborian, a skincare brand blending Korean beauty expertise with French luxury, approached us to create a series of social media video assets for the launch of its BB Cream, a centrepiece of its product line-up. The product, known for its skincare-meets-makeup benefits, gives skin a bouncy, smooth effect thanks to its use of Korean ginseng extract. To showcase the bouncy effect of Erborian BB Cream, we designed a suite of campaign assets rooted in the desirability of Korean beauty: 3D animated Korean symbol: We created a bouncing 3D render of the Korean word for ‘bounce’ , which is a direct nod to Erborian’s heritage and the industry-wide influence of Korean skincare. This hero animation not only visually captured the product’s benefits but also reinforced its credibility as a K-beauty staple.

Bringing bouncy skin to life

We produced a collection of videos designed for social platforms. They incorporated the animated Korean symbol alongside key campaign messaging such as “READY FOR BOUNCY SKIN?” and “BB CREAM WITH KOREAN GINSENG EXTRACT.” Mixed reality billboard video: To push the campaign further, we produced a mixed reality video featuring a digital billboard at Piccadilly Circus. In the video, the animated Korean bounce symbol and BB Cream products appear to burst out of the screen and onto the streets, creating an immersive and engaging brand moment.

The visually striking and off-the-wall creative approach helped Erborian’s BB Cream stand out in a highly competitive market. The campaign reinforced the brand’s Korean skincare expertise while highlighting the product’s powerful skincare and makeup benefits. The result was an eye-catching, engaging campaign that brought the ‘bouncy skin’ promise to life across multiple touchpoints.

Using mixed reality to take over London

One of the world’s most iconic advertising spaces, Piccadilly Circus, became the virtual stage for Erborian’s BB Cream. Our mixed reality video reimagined the digital billboard as an immersive brand experience, making the bounce effect feel larger than life as it burst onto the streets of London.

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