Financial Times Brand Film - Without Fear, Without Favour

THE CHALLENGE

In a world where it is harder than ever to convince consumers to pay for content, the FT needed to remind readers that they are a premium brand worth every penny.

THE RESPONSE

We wanted to tell the previously untold stories of the FT’s history; but reframe them more than history, but powerful examples of the principle of fearlessness that guides the publication to this day.

This execution is called Without Fear, Without Favour, celebrating the original masthead of the publication. We released this film by projecting it on to County Hall on the eve of the UN's International Day of Democracy in October 2023.