Glenmorangie - Once Upon A Time In Scotland

By
Sunshine The Social Agency
Date Launched
April 1, 2025

Glenmorangie launched a truly iconic campaign with the legend that is Harrison Ford.

We developed a campaign rollout plan, including phases, campaign cut-downs for social, and all paid social.

Right now, we are running the campaign through Meta and YouTube. 2 weeks into the campaign, and we had already generated over 25 million impressions and over 11 million views.

​Right now, the YouTube campaign is generating at a 55% view-through rate, significantly above the 30% industry standard.

Editor's Picks

We're going to need a bigger brief
We're going to need a bigger brief

A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan

By
Amar Chohan
March 27, 2026
Everything is changing. That's the good news.
Everything is changing. That's the good news.

The marketing industry is in flux. For brands willing to look beyond the usual names, this is a moment of extraordinary opportunity.

By
Amar Chohan
March 13, 2026
Social-first is not a strategy.
Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

By
Amar Chohan
February 27, 2026
Social-first is not a strategy.
Social-first is not a strategy.

Two approaches to social-first marketing. Only one is building a brand.

The Performance Treadmill
The Performance Treadmill

Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

Trust, accountability and purpose: The Kite Factory's winning formula
Trust, accountability and purpose: The Kite Factory's winning formula

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.

No items found.
Technology
Technology
Media
Media
Creative
Creative
Trends
Trends
Data
Data
Podcasts
Podcasts
Campaigns
Campaigns