Glenmorangie launched a truly iconic campaign with the legend that is Harrison Ford.
We developed a campaign rollout plan, including phases, campaign cut-downs for social, and all paid social.
Right now, we are running the campaign through Meta and YouTube. 2 weeks into the campaign, and we had already generated over 25 million impressions and over 11 million views.
Right now, the YouTube campaign is generating at a 55% view-through rate, significantly above the 30% industry standard.
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