The spot shows two football players sharing a bag of Goldbears on the sidelines. However, their voices belong to children as they discuss their love for the sweet treat and what playing football with a Goldbear would be like.
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The spot shows two football players sharing a bag of Goldbears on the sidelines. However, their voices belong to children as they discuss their love for the sweet treat and what playing football with a Goldbear would be like.
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Maintaining trust when nobody trusts anything


The emerging division of labour between AI and human creators

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The strategic battle for trust in a world of technical sameness

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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.