Working with Havas Play (formerly Cake) to bring JD street to life for Christmas.
A fast moving, talent heavy, top secret in the centre of Manchester, with a diverse crew in front and behind of the camera.
Directed by Pretty Bird’s Salomon Ligthelm

Working with Havas Play (formerly Cake) to bring JD street to life for Christmas.
A fast moving, talent heavy, top secret in the centre of Manchester, with a diverse crew in front and behind of the camera.
Directed by Pretty Bird’s Salomon Ligthelm

Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.
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A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
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The marketing industry is in flux. For brands willing to look beyond the usual names, this is a moment of extraordinary opportunity.
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Two approaches to social-first marketing. Only one is building a brand.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.