Keeping children safe across the UK’s beaches with a catchy tune

Every year around 140 people lose their lives on the UK’s coastline. To educate families on the risks and what to do if they were to find themselves in trouble we partnered with the RNLI and Wonky Studios to create an an animated sing-along campaign to educate children on water safety. 

The ‘Seaside Safety Song’, sees Sandy the lifeguard and her friends offer advice on how to stay safe on the coast is a colourful animation with a memorable jingle. Purposefully executed to resonate with children and adults alike the campaign lived across TV and digital channels as well as a targeted PR campaign towards holidaymakers, including being picked up on ITV’s Good Morning Britain.