LEGO Sabotage

By
JustSo
Date Launched
December 30, 2023

The Challenge: How do you get teen and young adult LEGO fans to keep watching (and coming back to) your YouTube channel, in a sea of endless choice?

The Approach: We worked with the LEGO Group’s in-house creative team to develop a highly returnable original series that tapped into fun twists, time-pressure challenges, crafty teamwork and even…mischievous sabotage!

The Results: 871k combined views for Sabotage content

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