Challenging censorship with a cheeky, unbannable campaign.
We challenged censorship laws that prevent sexual wellness brands from advertising by launching a bold outdoor campaign highlighting the everyday objects people use instead.
No items found.
Lovehoney - The unbannable ad
Date Launched
April 17, 2024
Editor's Picks
%20copy.png)
Marketing's most scarce skill
A poll shows strategic thinking is in short supply in marketing and that industry conditions are making the problem worse
'Future demand does not come from the category'
Competing for existing category customers keeps brands small, argues Erich Joachimsthaler. Smart marketers find new demand spaces.
Social-first is not a strategy.
Two approaches to social-first marketing. Only one is building a brand.
.jpg)
The Performance Treadmill
Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
Trust, accountability and purpose: The Kite Factory's winning formula
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.
'Future demand does not come from the category'
Competing for existing category customers keeps brands small, argues Erich Joachimsthaler. Smart marketers find new demand spaces.