The Challenge: How do you deliver a message around healthy eating for a brand known for its indulgent treats, using its sponsorship of the UK’s national football teams?
The Approach: We teamed up with comedians, pros and pundits for Eat Well, Play Well— social-first videos that turned healthy eating into fun, banter-filled family moments that included pitchside challenges and curry nights.
The Results: 5 point increase in awareness of the M&S’s healthy Eat Well range
M&S Food became the most talked about brand on Twitter during the England vs Wales Qatar World Cup match.
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