The Challenge.
Increase awareness and popularity for softball in the UK with a ‘digital first’ approach.
The Solution.
Our role was strategy, analytics and app building. We researched likely points of entry and created a strategy targeting university students, we created an app that allowed users to create their own teams, set up fixtures, score the runs whilst they watched the games, and view team and players stats
The Results.
500K University students reached.
1,404 initial users acquired.
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