Elevating a marshmallow brand into an indulgent foodie favourite.
Mallow & Marsh is a beloved brand with widespread distribution and a doting audience. After its acquisition by Serious Sweet Company, 2023 was a pivotal time to rebrand and move beyond its start-up roots to embrace its foodie credentials.
We aimed to create a brand beyond just marshmallow, repositioning the brand with purpose, and turning London pink with Pauseworthy Pleasure.
Cannes' new Creative Brand Lion judges the systems behind great creative work rather than the campaigns. Its seven categories double as a diagnostic that will show any marketer where their capability is failing.
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Marketers are getting better returns on less money and calling it progress. Their market share says otherwise.
A low-interest category, 100 pieces of content, and results that outperformed every paid ad on the plan
Two approaches to social-first marketing. Only one is building a brand.
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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.
CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.