Maybelline "Feels So Light" | WPI Agency Brancher.X (Vietnam)
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Maybelline "Feels So Light" | WPI Agency Brancher.X (Vietnam)
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Why speed and efficiency alone won't survive the next two years

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Maintaining trust when nobody trusts anything

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Brand building remains overshadowed by quick-win metrics. Perhaps it’s time for a rebrand.

CEO James Smith on how a culture of accountability and effectiveness have helped to build one of media's most trusted independents.