Mitsuba were looking to make a bold entrance into the UK snacking scene, and they needed a creative and strategic partner who could help bring the brand’s adventurous energy to life across retail, digital, and everything in between. That’s where we came in.
We supported retail conversations with creative PR boxes and rolled out geo-targeted social campaigns around 150 Morrisons stores to drive awareness where it mattered most.
We ended up with a successful test that expanded into 450 Morrisons locations, backed by in-store and OOH creative in WHSmith stores nationwide.
Next up, our UK paid launch across TikTok, Meta and YouTube, we introduced the brand with snackable storytelling and a bold new brand film that captured Mitsuba’s playful personality.
We're just launching our paid activity in UK and already seeing a 70% view-through rate on our YouTube ads (over double the industry benchmark).
The campaign is supported by our hero film, cutdowns, statics and product photography.
After the huge success of our launch into the UK snacking scene, what started as a social brief quickly grew into something much bigger.
Our creative UK brand film was adapted for the Dutch and German markets, and even made its way onto national TV in the Netherlands.
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