MOJU: WAKE SHAKE BOOM

WHY IS THIS RELEVANT?
From scale-up to mainstream choice, from social interaction to broadcast reach, through education and brand impact - with a distinct, ownable, 3 word platform.

SIMPLE QUESTION
How do you create a new mainstream category and invent a daily MOJU routine that the nation didn't think it needed?

BRILLIANT ANSWER
WAKE SHAKE BOOM is a wake-up call for your mornings, a daily routine instructing people on how to use the product, and a visual look and feel which cannot be ignored. BOOM!

RESULT

• 71% YoY growth
• The UK's fastest growing beverage brand
• Nearly half of all UK consumers are now aware of MOJU