The Challenge: How do you make profile films about elite athletes that younger viewers can actually relate to and be interested in?
The Approach: Red Bull, known for extreme sports athletes, needed a fresh angle. Way of the Wildcard championed runners, rowers and cyclists from unexpected places, revealing how their unconventional backgrounds fuelled extraordinary success.
The Results: 3.2 million combined views across 7x episodes
Awards at Brand Storytelling at Sundance, Realscreen (x2), Kinsale Sharks
A coveted Grierson British Documentary nomination
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