Red Bull The Way of the Wildcard

By
JustSo
Date Launched
April 25, 2018

The Challenge: How do you make profile films about elite athletes that younger viewers can actually relate to and be interested in?

The Approach: Red Bull, known for extreme sports athletes, needed a fresh angle. Way of the Wildcard championed runners, rowers and cyclists from unexpected places, revealing how their unconventional backgrounds fuelled extraordinary success.

The Results: 3.2 million combined views across 7x episodes
Awards at Brand Storytelling at Sundance, Realscreen (x2), Kinsale Sharks 
A coveted Grierson British Documentary nomination

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