RedLeg Rum Launch

THE CHALLENGE

Summer is here (apparently) and Red Leg wanted to use the season to tell the world how their Caribbean inspired rum and their laid back brand values, is the perfect companion to a lazy sunny summers day.

THE RESPONSE

The positioning was set and the look and feel established, so our role was primarily to find an interesting copy led way to bring the brand to life and land their “Laid all the way back” endline (which we created). We also felt we should dial up the gorilla graffiti feel to their brand as these posters primarily ran on fly posting style sites in Brighton.