GIFFGAFF: THE BIG SWIM

By
Who Wot Why
Date Launched

SIMPLE QUESTION

How does a challenger mobile phone network like giffgaff compete with the huge corporations who outspend them by 7 to 1?


BRILLIANT ANSWER 

FREE TO GO. FREE TO STAY dramatises the brand’s no-contract offering with an unforgettable pull on the heart strings.


RESULT

Generated 16% increase in revenue.

Top 4 YouTube film of the year.

Added 261k subscribers.


“Who Wot Why developed work for us that is so rich and enjoyable for consumers that they have openly seeked it out for repeat viewing. That is the Holy Grail in comms terms; work our customers want to be exposed to.”


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